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Gabriela Hearst, originally from Uruguay, grew up on her family's expansive ranch, Santa Isabel, surrounded by nature and livestock. Her understanding of luxury was shaped by the concept of well-crafted, enduring items. After more than ten years of working in design in New York, Gabriela launched her own label in Fall 2015, drawing inspiration from her family's heritage. Additionally, she took charge of her father's ranch operations in Uruguay. Gabriela's vision for her brand revolves around a deliberate and unhurried approach to creation, emphasizing meticulous craftsmanship and longevity. She values tradition over passing trends, seeking to infuse purpose into every piece. Her commitment extends to maintaining a balance between creating a contemporary and robust collection while upholding ethical standards and core values. She prioritizes the origins of materials and the people involved in their production, aiming for what she terms "honest luxury."