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WSS was founded by Eric Alon 35 years ago, who deliberately chose to locate it in a bustling city neighborhood rather than a distant mall. While WSS sells shoes, they are equally invested in the potential of the people who wear them. The company continued to prioritize urban areas, focusing on working-class communities. They expanded their presence, establishing over eighty stores across California, Nevada, Arizona, and, more recently, Texas. WSS made conscious decisions to hire locally, nurture internal talent, and show respect for their neighbors. These choices have been fundamental to their identity. In business, as in life, choices shape outcomes, defining WSS's approach. Being committed to making a positive impact is also a choice. For over three decades, WSS has backed up its beliefs with action. They've served their customers and communities by offering great value and a wide range of footwear options.