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Following extensive R&D, Niagen became commercially available in 2013. The company introduced its flagship product, Tru Niagen, in 2017. This product focuses on maintaining cellular health, crucial at a foundational level. Tru Niagen elevates NAD+ levels, essential for energy production in the body's myriad cells. These levels diminish with age and physiological stress. The ongoing research on NAD+, Niagen, and cellular health progresses remarkably.